Initiative, concept and realisation of the Wietexperiment.com website
Portfolio

Initiator & project manager

Initiative, concept and realisation of the Wietexperiment.com website

Year

2024

Category

Initiator & project manager

Status

Archive

Role

Identification of the need for a central information source; leading the project from idea to full realisation, including concept, content, and stakeholder communication.

Central information source about the Experiment with a Closed Coffeeshop Chain (Experiment Gesloten Coffeeshopketen) for municipalities, policymakers and entrepreneurs.

During my work for the Bond van Cannabis Detaillisten (BCD) (Association of Cannabis Retailers), I identified a significant gap: a central information source about the Experiment met Gesloten Coffeeshopketen (Experiment with a Closed Coffeeshop Chain). The complex legislation and regulations and the wide range of stakeholders — municipalities, policymakers, and coffeeshop entrepreneurs — made it necessary to present information clearly and accessibly. This inspired me to develop the concept for wietexperiment.com.

As initiator and project manager, I conceived and realised the entire project. I developed the idea for a central information source into a concrete concept, wrote and structured all texts — such as timelines, frequently asked questions, and updates on legislation and regulations — and coordinated the construction, design, and ongoing editorial work.

The platform now serves as a reference work for the press and policymakers and is actively used in debates about the future of the Dutch coffeeshop model.

Work together

Need advice or a speaker on a comparable issue?

Paid work — strategic advice, dossier management, keynotes and guest lectures — runs through Het Strategiebureau. Describe the question briefly and you will receive a reply with the options.

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