Are you looking for effective communication in strategic and complex situations?
I help you navigate through issues, communication and policy
Whether it is interim management, strategic advice, lobbying or policymaking, my goal is to clarify complex issues and find practical, tailor-made solutions. This is what I am known for, especially as chairman of the Association of Cannabis Retailers, where I work as an advisor, strategist and advocate for clear regulations and transparency.
Do you want to get a better grip on legislation and policy? I would be happy to help you translate strategic insights into concrete actions and results. Let's tackle your issues together!

Who is Simone van Breda?
Strategic advisor, connector, lobbyist and interim manager with expertise in social and policy issues. Since 2013 I have been working on sustainable solutions and strategic plans for organizations, entrepreneurs and governments, both locally and internationally.
My work focuses on:
Leadership and Strategic Communications Management: Leading teams and developing strategic communications plans aimed at achieving organizational goals, both internally and externally.
Policy and implementation: Translating complex laws and regulations into clear, accessible communication, whereby I am able to rewrite complex policy and legal texts into B1 Dutch for broader comprehension.
Stakeholder management and networking: Building and maintaining strong relationships with government authorities, policy makers and various stakeholders at local, national and European level.
Research and Analysis: Conducting market research, customer and satisfaction surveys, as well as analyzing legislation and policy to gain valuable insights that contribute to strategic decision-making and lobbying efforts.
Strategic communication in complex situations: Managing communication around sensitive and complex social themes, with a focus on transparency and maintaining trust.
Social impact through communication: Using communication as a strategic instrument for policy change and creating social impact through effective communication campaigns and publications.
From analysis to impact: my work in pictures
In recent years I have worked on complex societal and policy issues, with a strong focus on strategy, stakeholder management and policy development. My experience lies in connecting different interests, creating feasible solutions and effectively communicating the core of a message.
In this portfolio I share some of the projects and themes I have worked on. From developing campaigns and policy plans to coaching entrepreneurs and having conversations with policy makers – here you will find an overview of my approach and results.
Whether it concerns strategic choices, advocacy or practical implementation: I believe in a clear approach and concrete results. Feel free to contact me if you are curious about the possibilities for cooperation.







