Public campaign with posters and stickers that appeals to coffeeshop visitors about their role in creating a liveable city centre.
The 'It's me, It's you' campaign focuses on the behaviour of coffeeshop visitors in public spaces. Using recognisable imagery and a direct tone, visitors are addressed about small, visible choices — disposing of litter properly and not smoking cannabis on the street — which together make a difference to the liveability of the neighbourhood.
The concept was developed together with coffeeshops and translated into posters, stickers, and in-shop communication. This shifts responsibility from solely the entrepreneur to a shared responsibility between the shop and the visitor.